Unit 3: Using Social Media in Business
Leverage social platforms to build brands, engage audiences, and measure digital marketing performance in real business contexts.
What is Unit 3 — Using Social Media in Business?
The Using Social Media in Business (Unit 3) unit combines digital marketing with IT fluency, assessed through internal coursework portfolios.
Learners audit existing social presence, design multi-channel strategies, create content plans, and analyse engagement metrics for improvement recommendations.
This module aligns technology skills with commercial outcomes—ideal for careers in digital marketing, e-commerce, and media management.
Core Strategic Value
- •Platform Strategy: Select appropriate channels for B2B and B2C audience targets.
- •Content Planning: Build editorial calendars with brand-consistent creative assets.
- •Analytics Insight: Interpret reach, impressions, CTR, and conversion metrics.
What You Will Study
This unit develops practical, industry-aligned competencies across 4 core learning modules:
1. Social Media Landscape & Business Impact
Compare major platforms, demographics, and algorithm behaviours
Evaluate opportunities and risks of social media for organisations
Review legal, ethical, and reputational considerations online
Audit competitor and industry social performance benchmarks
2. Strategy, Branding & Content Creation
Define SMART objectives for social media campaigns
Develop brand voice, visual identity, and community guidelines
Produce posts, stories, videos, and user-generated content plans
Schedule content using management tools and approval workflows
3. Engagement, Advertising & Influencer Tactics
Design engagement protocols for comments, reviews, and crises
Overview paid social advertising targeting and budgeting basics
Evaluate influencer partnerships and authenticity concerns
Integrate social media with wider digital marketing funnels
4. Analytics, Reporting & Coursework Portfolio
Use native and third-party analytics dashboards
Prepare performance reports with KPI trends and insights
Recommend optimisation experiments and A/B testing ideas
Submit internal assignments with screenshots and evidence logs
Structure & Parameters
Assessment Policies & Logistics
Submission Windows
Internal and external assessment deadlines follow Pearson BTEC session calendars. Confirm key dates with ICT Business School at enrollment.
Academic Integrity
All coursework and exam submissions must meet Pearson authenticity standards. Plagiarism checks and verification apply to every unit.
Learner Support
Access tutor feedback, assignment briefings, and resubmission guidance through our structured BTEC support pathway at ICT Business School.
Need Assignment Briefs or Fee Information?
Our academic advisors can guide you through unit enrollment, portfolio requirements, and Pearson assessment preparation.