Unit 36: Strategic Management
Conduct global market entry and competitive analysis—formulate strategies for international growth and sustainable advantage.
What is Unit 36 — Strategic Management?
The Strategic Management (Unit 36) unit consolidates Level 5 learning through rigorous strategic analysis and choice.
Assessment focuses on Global Market Entry & Competitive Analysis for a multinational or expanding firm.
Learners demonstrate consultancy-level thinking expected for management trainees and degree top-up programmes.
Core Strategic Value
- •Global Strategy: Evaluate market entry modes and country selection.
- •Competitive Analysis: Apply frameworks to assess industry attractiveness.
- •Strategic Choice: Recommend portfolios aligned with capabilities.
What You Will Study
This unit develops practical, industry-aligned competencies across 4 core learning modules:
1. Strategic Analysis Tools
Apply PESTLE, Porter, SWOT, and value chain analysis globally
Assess internal resources and dynamic capabilities
Evaluate digital and sustainability strategic imperatives
Benchmark against global competitors
2. International Market Entry
Compare exporting, licensing, JV, and subsidiary strategies
Analyse cultural, legal, and economic entry barriers
Evaluate emerging market opportunities and risks
Design localisation versus global integration approaches
3. Competitive Strategy & Growth
Formulate cost leadership, differentiation, or focus strategies
Evaluate diversification and vertical integration options
Assess strategic alliances and ecosystem partnerships
Link strategy to financial and operational feasibility
4. Strategic Consultancy Report
Select target markets with evidence-based screening
Recommend entry strategy with implementation roadmap
Define KPIs and governance for international expansion
Present board-level strategic paper and defend choices
Structure & Parameters
Assessment Policies & Logistics
Submission Windows
Internal and external assessment deadlines follow Pearson BTEC session calendars. Confirm key dates with ICT Business School at enrollment.
Academic Integrity
All coursework and exam submissions must meet Pearson authenticity standards. Plagiarism checks and verification apply to every unit.
Learner Support
Access tutor feedback, assignment briefings, and resubmission guidance through our structured BTEC support pathway at ICT Business School.
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